DeveloperWeek 2020

Product leads have the unique honor of turning brand visions into reality. The challenge? Getting cross-functional teams to dream the same dream.

All too often, C-Suite, Engineering, Marketing, Sales, and Support teams are looking at the same problem from different points of view. Product leads are tasked with mapping these multidisciplinary agendas to create a product roadmap that not only adds value to the entire organization, but also leads to a stellar user experience.

In this session, we’ll use real world examples from Fortune 100 companies to address common team alignment challenges, how to navigate cross-team demands, and ways to uncover common goals to help product leads gain organizational buy-in for their next digital product initiative.

This talk will provide product leads with practical advice to help them win organizational support and bring brilliant product ideas into being with greater ease, efficiency, and harmony.