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DeveloperWeek 2020 has ended
Thursday, February 13 • 1:00pm - 1:25pm
ProductWorld PRO SESSION: One Team, One Dream? Gaining Cross-Functional Buy-In LIMITED

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Limited Capacity seats available

Product leads have the unique honor of turning brand visions into reality. The challenge? Getting cross-functional teams to dream the same dream.

All too often, C-Suite, Engineering, Marketing, Sales, and Support teams are looking at the same problem from different points of view. Product leads are tasked with mapping these multidisciplinary agendas to create a product roadmap that not only adds value to the entire organization, but also leads to a stellar user experience.

In this session, we’ll use real world examples from Fortune 100 companies to address common team alignment challenges, how to navigate cross-team demands, and ways to uncover common goals to help product leads gain organizational buy-in for their next digital product initiative.

This talk will provide product leads with practical advice to help them win organizational support and bring brilliant product ideas into being with greater ease, efficiency, and harmony.

DeveloperWeek Speakers
avatar for Caroling Lee

Caroling Lee

Sr. Product Manager & Strategy, DockYard
Caroling has led digital projects for more than 15 years. She has managed more than 200 digital projects ranging from website design/redesigns, SaaS tools, e-commerce implementations, mobile apps, and more. Caroling started her digital career at Discovery Channel as a Producer fo... Read More →


Thursday February 13, 2020 1:00pm - 1:25pm
ProductWorld Main Stage (Junior Ballroom)