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Friday, February 14 • 9:00am - 9:25am
OPEN TALK (ProductWorld): Why Designers & Developers Need a Common Language FILLING

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We hear it all the time; Management has a list of requirements for a new product line. The design team is tasked with designing; the dev team is tasked with building, and after reading 1,000 grueling feature requirements everyone reluctantly signs off on a release date.

Then the real fun begins. The design team gets creative. The dev team gets technical. Product requirements are incorrect (or missed), Ego’s collide, and the whole team stresses to meet rapidly approaching deadlines. Where did the communication break down? Why can’t team members all speak the same language? We’re here to tell you that they can, and it starts with process.

During this presentation, we’ll show you how to train your team to work more effectively together and how to establish a “common language” to overcome cross-disciplinary obstacles. This talk will highlight case studies, examples, and procedures the audience can use to better their lives and their product development lifecycle.

ProductWorld Speakers
avatar for Jedidiah Weller

Jedidiah Weller

CEO & Head of Technology, OpenForge
Jedi (Jedidiah) Weller is a speaker, community leader, and developer who advocates for the empowerment of businesses through technology. Jedi and his team have been pioneering new ways of designing digital solutions and integrating cross-disciplinary teams. His work at OpenForge and... Read More →

Friday February 14, 2020 9:00am - 9:25am PST
OPEN Workshop Stage 2 (Exhibit Hall West)