DeveloperWeek 2020

In every industry, the leaders and disruptors in digital experience are nearly universally using an agile approach inspired by the best practices in software development. Ironically, the Open Web is often the laggard in this story, when it could and should be the key driver of a successful DX strategy.

However, there’s a growing movement focused on bringing together Marketers and Developers to address these problems. Website Operations (WebOps) is the secret weapon for teams to transform the way they work from waterfall death-march re-launches, to continuous deployment and the build, measure, learn cycle.