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Wednesday, February 12 • 5:00pm - 5:50pm
ProductWorld PRO WORKSHOP: The Evolution of the Behavioral Product Manager LIMITED

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Limited Capacity seats available

Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer's word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than just relying on instinct.

Kristen can speak to the gap between what customers say and what they actually do, and how understanding this gap will lead to building better products. The key differentiator between traditional product managers and behavioral product managers is a tool called the behavioral diagnosis. She'll explain why it's a crucial part of the product development process and how to employ it when developing a new product or iterating on an existing one.

ProductWorld Speakers
avatar for Kristen Berman

Kristen Berman

Behavioral Scientist, Co-founder, Irrational Labs
Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Arielyin 2013. Irrational Labs helps companies and nonprofits... Read More →

Wednesday February 12, 2020 5:00pm - 5:50pm PST
ProductWorld Main Stage (Junior Ballroom)