DeveloperWeek 2020

Here’s something product managers don’t like to think about: The end of life for their products. It’s counter-intuitive, isn’t it? Our role is to find the best ways to bring our products to the world - to launch them, grow them, and to help them find the best success possible. But are you taking the end of your products as seriously as the beginning?

Hear from Tom Hogarty, senior director of product management for all things photography at Adobe. In this candid session, Tom will share stories from his 15 years of launching products at Adobe, where he started as a tech mind in a design world. He will share case studies about early product failures that eventually were huge successes and the challenges of trying to attract new customers without disenfranchising existing ones.

Tom will also reveal how with one product he broke every UI protocol in the company, took huge risks and figured out what it took to design a product that ultimately was a winner. He will discuss how to create projects that stakeholders don’t abandon in the middle, and how to plan for the ending with all the excitement of the kick off. This is a session for all product managers, regardless of industry.