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Thursday, February 13 • 4:00pm - 4:25pm
ProductWorld PRO SESSION: Crossing the Chasm LIMITED

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Limited Capacity seats available

Here’s something product managers don’t like to think about: The end of life for their products. It’s counter-intuitive, isn’t it? Our role is to find the best ways to bring our products to the world - to launch them, grow them, and to help them find the best success possible. But are you taking the end of your products as seriously as the beginning?

Hear from Tom Hogarty, senior director of product management for all things photography at Adobe. In this candid session, Tom will share stories from his 15 years of launching products at Adobe, where he started as a tech mind in a design world. He will share case studies about early product failures that eventually were huge successes and the challenges of trying to attract new customers without disenfranchising existing ones.

Tom will also reveal how with one product he broke every UI protocol in the company, took huge risks and figured out what it took to design a product that ultimately was a winner. He will discuss how to create projects that stakeholders don’t abandon in the middle, and how to plan for the ending with all the excitement of the kick off. This is a session for all product managers, regardless of industry.

ProductWorld Speakers
avatar for Tom Hogarty

Tom Hogarty

Senior Director of Product Management, Adobe
Tom Hogarty is senior director of product management for all things photography at Adobe. His passion for the intersection of art and technology goes back 20+ years and he's most excited about his ability to enable the next generation of photographers to see the world in an entirely... Read More →

Thursday February 13, 2020 4:00pm - 4:25pm PST
ProductWorld Main Stage (Junior Ballroom)