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Friday, February 14 • 11:00am - 11:25am
ProductWorld PRO SESSION: Smart Analytics, Exceptional Products: The Art of Data-Driven Product Management LIMITED

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Limited Capacity seats available

One of the most difficult tasks product companies face is developing methods that will turn a company’s data into actionable insights. In response, some will build their own infrastructure and KPIs, while others opt for third-party analytics services.
Alex Li, the former CTO of Smule, the world’s largest social music platform, experimented with both approaches - yielding successes, missteps, and some valuable lessons. In this session, Alex outlines the key takeaways from his seven years at Smule, from finding its North Star KPIs to applying statistics to product analytics. He’ll cover:
-    Working with scalable, quality data
-    Applying truthful statistics principles for A/B tests
-    Leveraging self-service data exploration
-    Enabling collaborative decision making via a “Single Source of Truth”
- Weighing build vs buy

ProductWorld Speakers
avatar for Alex Li

Alex Li

CEO, Kubit
Alex Li is the founder of Kubit, an analytics platform that turns any data warehouse into analytics powerhouse by making deep data discovery easy for everyone.Prior to founding Kubit, Alex served as CTO of Smule, which hosts millions of daily musical performances for 50 million monthly... Read More →

Friday February 14, 2020 11:00am - 11:25am PST
ProductWorld Main Stage (Junior Ballroom)