Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.

Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely
in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral
economics to increase the health, wealth and happiness of their users. She also co-founded
Common Cents Lab, a Duke University initiative dedicated to improving the financial wellbeing for low to middle Americans. Common Cents has launched over 50 experiments with companies, touching tens of thousands of people.

She was on the founding team for the behavioral economics group at Google, a group
that touches over 26 teams across Google, and hosts ones of the top behavioral change
conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking
Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These
workbooks are being used at companies like Google, Intuit, Neflix, Fidelity, Lending Club for
business strategy and design work.

Before designing, testing and scaling products that use behavioral economics, Kristen was
a Sr. Product Manager at Intuit and camera startup, Lytro. She built product management
and marketing systems for small businesses and consumers, for domestic and international
markets, for mobile and web, working on front and back end systems. The core thread throughout this all is a deep passion for understanding why people behave the way they do and then building solutions that make their lives better.

Kristen is an advisor for Loop Commerce, Code For America Accelerator and the Genr8tor Incubator and has spoken at Google, Facebook, Fidelity, Equifax, Stanford, Bay Area Computer Human Interaction seminar and more.